Wan-Ifra GNI APAC Subscriptions Lab to launch on 7 August 2020

The World Association of News Publishers (WAN-IFRA), FTI Consulting and Google have announced the launch of the APAC GNI Subscriptions Lab at the WAN-IFRA Asian Media Leaders eSummit. The Lab is an intensive 4-month program to help eight different news publishers from the Asia-Pacific region strengthen digital subscription capabilities and grow reader revenue. Interested publishers can apply here until 7 August 2020. (Editor’s note: Elsewhere the date is given as 14 August 2020 – see below.) The program is an Asian Pacific expansion of GNI Subscriptions Labs in North America, Latin America and Europe and is part of the Google News Initiative (GNI) which provides products, partnership and training to help the news industry succeed in the digital age. The APAC GNI Subscriptions Lab is being developed in partnership with FTI Consulting and WAN-IFRA and draws on FTI Consulting’s expertise in helping global news publishers develop successful digital subscription businesses, Google’s resour...