INMA launches Smart Data Initiative

The International News Media Association (INMA) recently announced the launch of a premium initiative for members and the news industry aimed at sharing insights and best practices on creating value with data analytics for media companies and incorporating a data-positive culture. The Smart Data Initiative is the third subject matter deep-dive endeavor by INMA after its popular 2-year-old Readers First Initiative and recently launched Product Initiative. Combined, the three INMA initiatives are designed to elevate the transformative intersection of subscriptions, data, and product at media companies. The new data-focused initiative aims to focus on five key areas: Tying data to business strategy: Data plays a critical role in accelerating digital transformation of news media. INMA surfaces the best ways to align data initiatives to editorial and business objectives and will build a business case for the investment in data infrastructure and partnerships. Practical applications:...