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Showing posts from February, 2021

INMA launches Smart Data Initiative

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  The International News Media Association (INMA) recently announced the launch of a premium initiative for members and the news industry aimed at sharing insights and best practices on creating value with data analytics for media companies and incorporating a data-positive culture. The Smart Data Initiative is the third subject matter deep-dive endeavor by INMA after its popular 2-year-old Readers First Initiative and recently launched Product Initiative. Combined, the three INMA initiatives are designed to elevate the transformative intersection of subscriptions, data, and product at media companies. The new data-focused initiative aims to focus on five key areas: Tying data to business strategy: Data plays a critical role in accelerating digital transformation of news media. INMA surfaces the best ways to align data initiatives to editorial and business objectives and will build a business case for the investment in data infrastructure and partnerships. Practical applications:...

Mondi enters low-white recycled office paper market with Nautilus Elemental

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  Mondi , a global enterprise in packaging and paper, recently launched Nautilus Elemental, its first recycled office paper product for the low-white segment. The new product made from 100% post-consumer waste complements the existing wide range of premium high-white recycled papers. Low-white recycled papers are particularly popular with public authorities and institutions such as schools. The new paper is now available across Europe. “ We are pleased to be able to extend the Nautilus range to include this new offering. With its authentic recycled shade, using this paper sends a positive environmental message, reflecting our commitment to put sustainability at the heart of everything we do,” says Johannes Klumpp, Marketing and Sales director at Mondi Uncoated Fine Paper Due to the increasing demand for recycled paper, Mondi extended its Nautilus portfolio and availability over the past few years. This latest product innovation is the next milestone in its strategy and targets im...