Heidelberg gets it!
Heidelberg gets it! Most companies talk about digital marketing, but how many do something about it that actually leverages their brand and domain knowledge? Before the Covid-19 pandemic, Heidelberg was still in the middle, or should I says in the mature phase of its restructuring, which is essentially based on the decline of commercial offset printing in the past 15 years and the shift to digital in that segment – although packaging continues to grow for sheetfed multicolor offset presses. At the same time, Heidelberg's human resource costs in Europe were (and probably still are) too high. So its current chief executive officer, Rainer Hundsdorfer , has continued to downsize and simplify the company. By divesting various ventures such as the B1 digital press and divisions (such as Gallus, which has come back since the potential investor didn't pay up), and even real estate in its home city and home plant, he brought the company back to the edge of viability. Moreover, the...