Commercial print recovery in India – new multicolor press sales take off!

In April, alongside the opening of schools and colleges, we had a sense that book printing and exports have recovered well. This recovery was gradual with signs that demand picked up in Q3 itself. Ultimately, the feedback from the organized commercial print businesses is that the financial year 2021-22 ending on 31 March was a good bounce back from the pandemic year 2020-21. Moreover, a significant number of the leading commercial printers have exceeded their FY 21-22 sales above the pre-Covid year of 2019-2020. Although some of this growth may be inflationary, including the increase in raw material prices the other factor could be the slowing down of the economy in the year preceding the Covid year. Domestic textbook printing was visibly booming from March to May of this year. While it has slightly cooled down in July, book printing exports remain steady as they have throughout the past two years. Other commercial printing segments that depend on the recovery of the...