Bigbasket’s distribution strategies at Wan-Ifra india 2020

 


The last mile connectivity in newspaper distribution has always been a challenge for publishers. But the problem is not unique to publishers. Direct delivery businesses such as online grocery stores have faced them too, but over time they have mastered it as it's crucial in customer retention. Bigbasket.comhas revolutionized this space with its innovative approaches and strategies in distribution and last-mile delivery which has helped them to acquire and retain customers.

Learnings from the distribution strategies of online grocery store, Bigbasket. Balakumar TK, COO, Bigbasket.com joins a conversation with Sridhar Aranala, vice president – Sales and Distribution, The Hindu, at WAN-IFRA India 2020 - Printing Summit to tell us more about it. The Wan-Ifra India Summit this year is a virtual event. 

Register today. Registration is complimentary for WAN-IFRA members.

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