CashurDrive Marketing Limited , a green media publicity services provider in India, announced the filing of its Draft Red Herring Prospectus (DRHP) with NSE Emerge. The company’s initial public offering comprises a fresh issuance of 35,42,400 equity shares and an offer for sale of up to 11,37,600 equity shares, each with a face value of Rs 10, through the book-building route. The offer for sale is by selling shareholder Parveen K Khanna. According to DRHP, CashurDrive intends to utilize Rs. 27 crore of the total proceeds from the IPO to fund its working capital requirements and plans to use the remaining capital for general corporate purposes. The Noida-headquartered company’s portfolio includes transit media, outdoor media , digital wall painting media, events and promotion, and digital marketing services, all woven into a cohesive strategy aimed at reducing carbon footprints. The company's eco-friendly initiatives have secured advertisement rights on 1100 EV buses, coupled with...
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