Gita Press's books get a colorful avatar with Komori

 

Gita Press, the world’s largest publisher of Hindu religious texts, is one of Komori’s key clients. This printer and publisher of religious books from Gorakhpur in Uttar Pradesh has been running three Komori machines, the latest one being a Lithrone GL437 installed this year, to bring out all its publications into four colors on art paper.

Established in the year 1923, Gita Press, a unit of Gobind Bhawan Karyalaya, promotes and spreads the principles of Sanatana Dharma among the general public by publishing Gita, Ramayana, Puranas as well as discourses of eminent saints, and other character-building books & magazines at highly-subsidized prices.

More than 1,850 different books of Gita Press in 15 languages are now available to readers.

“Today, we can say with pride that Gita Press has completed its journey of 101 years. Marking the centenary milestone, we celebrated Gita Press’ establishment last year in which prime minister Narendra Modi and former president Ram Nath Kovind were present,” says Ashutosh Upadhyay, production manager of Gita Press.

He adds, “In its 100-year journey, Gita Press has so far published more than 90 crore books in different titles. Currently, we produce around 80,000 books daily. We always strive for the fulfilment of our readers in accordance to their subject, interest and provision with our books.” Books from Gita Press started gaining new attraction since they started getting printed in Komori presses in 2018.

On choosing Komori, Upadhyay says, “Before investing in the sheet-fed offset press, we did an extensive market survey to monitor which machine would be suitable for printing our books in four colors. After the search, we took the final decision of buying only Komori and installed our first machine, a Lithrone of 20x30 inch, in 2018 and started printing all our distinct jobs like covers & jackets of significant books.”

He continues, “The first Komori machine boosted our productivity and print quality to another level. It runs at the speed of 13,000 iph, which is double the speed of our erstwhile press, and print quality improved to 60%. That’s why we afterward decided to buy a second Komori, a bigger size Lithrone GL437 of 25x37inch. Our purpose of the second machine was to start full-color printing of all our publications. As a result, our overall printing activities progressed, and this year we have purchased our third Komori machine, yet another Lithrone GL437.”

Three Komori machines have improved the printing and production of books at Gita Press in terms of quality and quantity. “It has refined our jobs to a larger extent by printing our publications such as Ramcharitmanas, Shiv Mahapuran, Sunderkand, Durga Saptashati... in four colors on art paper. Subsequently, it attracts a new generation and young readers. Publishing 1,850 books in 15 languages, making them available to readers of all age groups in diverse geographies wouldn’t have been possible without the technical advancements in our production facility,” says Upadhyay.

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